Write it in your phone, in a notebook, on a napkin, the Lyricord app, or whatever you can find. That’s great material for your song’s hook. What is a hook? It’s essentially the main idea that makes your song catchy and attention grabbing. I love songs that take a well-known phrase and use it to mean something else, like “Hold You To It” by Chris Young. Check it out!
Once you have your jumping off point, try improvising and singing whatever comes to mind in that instant. Record yourself playing around. Listen to how the words roll off your tongue, what comes out naturally. You may be surprised! This will also keep your ideas simple; you don’t want to get too complicated.
So where should your hook go in the song? Put it into your chorus so that it repeats several times. It will usually be the last line of the chorus, acting as a conclusion to all of the big ideas you just presented to your listener. Think of this phrase as what you would want your title to be.
Your hook should present an interesting, poignant, or funny phrase to grab peoples’ attention. Try to make your hook melodically appealing, as well. Play around with intervals until you’ve worked out a short musical phrase that has the potential to get stuck in your listeners’ minds!
Remember to play to your strengths, though. Are you great at coming up with clever lyrics? Can you piece together an awesome melody? Use those skills to come up with a great hook!